By: Josephine Polifroni
The newest marketing ploy is proclaiming a company or product is "Green". Companies are quick to take advantage of any popular trend if they think it will enhance sales. After all, they are in the business of moving product or services and making money. Appealing...
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By: Jeff Parsons
Over the years, many companies have taken advantage of the latest marketing ploy - they present themselves as righteous champions fighting for the environmental cause. Their wholesome, cheerful and energetic marketing style presents an optimistically green outlook using alluring words such as all-natural, organic, clean...
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By: Ashlie Manger
Going green is more than a marketing ploy for companies; it is becoming a lifestyle and work style. Certain companies are making it a habit to incorporate green techniques into how they run their businesses. Having a green lifestyle doesn't have to be extreme. That's...
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By: Glen R. Taylor
Is "Going Green" a New Marketing Ploy?A new wave of environmental consciousness is sweeping over the country, and it's going strong in a seemingly unlikely place: advertising. Every industry seems to be making steps to highlight how they're "going green," by making sure...
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By: Xavier Grey
One has to question whether or not the current trend of alleged environmentally conscious companies are merely tapping into a market that is fast becoming more viable. With oil companies such as BP, Exxon Mobil, and Shell all making public displays of their investments in...
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By: Ruth Belena
Changing to a greener lifestyle means being more aware of what goes into the purchases you choose. It's much more important to stop buying and using products that are known to harm the environment, than to start purchasing new ones which are promoted and marketed...
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By: Colette Georgii
Going "green" the real way "Going green" is a marketing ploy and is popping up everywhere in hundreds of ads and selling schemes that are designed to keep you totally confused about what "green" really means. The big corporations that are making millions and billions...
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By: Amelia Bines
With terms such as 'organic' and 'all-natural' referred to more and more often, companies are taking notice. People all over the country are becoming more aware of ingredient labels on everything from body wash to a box of raisins. Their goal is to live healthier...
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By: Kate Johns
Biodegradable food, food storage containers, cotton robes, eco friendly drinking glasses, wood beds, hemp shower curtains, bamboo towels, and bio- degradable household cleaners. Going green has become not only a way of life, but it has become a new way of life. Businesses have jumped...
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By: John Hewitt
A green lifestyle isn't something that you can buy off of a store shelf. Despite the proliferation of labels like environmentally safe and organic, the best way to cut your environmental impact remains refraining from excessive consumption. The environmentally friendly dish soap that you buy...
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